Category: Open Textbooks

A collection of free textbooks on IB topics

Principles of Marketing

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes thro ...

Principles of Management

Principles of Management teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrep ...

Introductory Business Statistics

Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics ...

Mastering Strategic Management

About this book. Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a ...

Introduction to Business

Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business prin ...
Fundamentals of Business

Fundamentals of Business

An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsib ...
Business Plan Development Guide

Business Plan Development Guide

This book and its accompanying spreadsheet template will help you build a professional business plan. ...
Free Textbooks

Free Textbooks

A collection of free textbooks on various themes allied to global strategy                      ...
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