Theory behind Global Strategy

Here are some resources that can help you learn about strategy and global strategy

What is global strategy ?
Global strategy, as defined in business terms, is an organization’s strategic guide to pursuing various geographic markets. It consists of the Global Business Environment in which Global corporations, Multinationals and other firms operate. A more recent definition in 2022  is “Global strategy,  is the analysis of strategy in an international context, has co-evolved with the dramatic changes in the global economy in the 21st century.”

Some key aspects of the subject listed below. Clicking on each theme should lead to resources specific to the theme.

How Global Are We?

Importing and Exporting  Export licensing decisions Doing Business Profiles of markets 

Why Do Nations Trade? Absolute Advantage Comparative Advantage Gaining and sustaining competitive advantage

When to Go Global? 

What are born globals? How does International entrepreneurship

The globalization of business

Target Market Selection

Market Attractiveness

A list of Free Textbooks to help you understand the subject better is available too.

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