Despite ubiquitous in strategy and related fields, the concept of competitive advantage continues to be under debate in the academy still lacking a precise and widely accepted definition.Traditionally¹ in the field of strategic management, competitive advantage has been defined as a firm consistently earning a higher rate of return than its competitors.

 

Additional Reading.
Competitive Advantage: Sustainable or Temporary in Today’s Dynamic Environment?Strategic Outsourcing? The Philips Case in the LCD TV MarketCollaborating to compete: The role of collective creativity in a South African clothing design small business |

Sources: ¹Competitive Advantage: Sustainable or Temporary in Today’s Dynamic Environment https://pdfs.semanticscholar.org/39e1/c44cf835f6ea39621dd1e6d60120b44d07ce.pdf

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