Category: Academic Theory

Useful information on the academic structure of the international business and global strategy literature.

Overview of Inputs to Strategic Planning

Overview of Inputs to Strategic Planning

Strategy Hierarchy In most corporations, there are several levels of management. Strategic management is the highest of these levels in the sense tha ...
Benefits of Strategic Planning

Benefits of Strategic Planning

The planning process is concerned with defining a company's goals and determining the resources necessary to achieve those goals. Achieving a vision r ...
Defining Strategic Planning

Defining Strategic Planning

Strategic planning is an organization's process of defining its strategy and making decisions on how to allocate resources to pursue that strategy. To ...
E-Business Strategy

E-Business Strategy

The term electronic business (commonly referred to as E-business or e-business) is sometimes used interchangeably with e-commerce. In fact, e-business ...
Strategic alliances

Strategic alliances

A strategic alliance is a relationship between two or more parties to pursue a set of agreed-upon goals or to meet a critical business need while rema ...
When to Go Global

When to Go Global

When to Go Global Cost Leadership A global strategy may be appropriate in industries where firms face strong pressures to reduce costs but weak pr ...
What is global strategy

What is global strategy

Global strategy, as defined in business terms, is an organization's strategic guide to pursuing various geographic markets. A global strategy should a ...
Differentiation at Microsoft

Differentiation at Microsoft

Microsoft over the past couple of years has jumped on the price discrimination bandwagon. It was difficult for them to engage in product and p ...