Tag: open textbook

Global Business Strategy: A Systems Approach by Asterios Kefalas

Global Business Strategy: A Systems Approach by Asterios Kefalas

Future historians of business will undoubtedly describe the 1990s as the dawn of globalization. Gradually but steadily, goods, services, money ...
Introducing Marketing by John Burnett

Introducing Marketing by John Burnett

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers ...
Human Resource Management

Human Resource Management

Competing books are focused on the academic part of HRM, which is necessary in a university or college setting. However, the goal with thi ...
Government Regulation and the Legal Environment of Business

Government Regulation and the Legal Environment of Business

This book engages students by relating law to everyday events with which they are already familiar (or with which they are familiarizing the ...
Developing New Products and Services

Developing New Products and Services

A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system. The str ...
Building Strategy and Performance

Building Strategy and Performance

The approach described here is based on strategy dynamics (Warren, 2008), a rigorous, fact-based method for developing and manag ...
Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business ...