Author: globestrategy

Differentiation at Microsoft

Differentiation at Microsoft

Microsoft over the past couple of years has jumped on the price discrimination bandwagon. It was difficult for them to engage in product and p ...
Differentiation at DELL

Differentiation at DELL

Dynamic differentiation is the ability to sell personalized closely related, but not identical products to consumers. In a perfectly competitive marke ...
Search and the Role of Learning- About in Developing Ideas for New Products and Services

Search and the Role of Learning- About in Developing Ideas for New Products and Services

In addition to generating new knowledge, conducting R&D leads to smarter organizations because the knowledge these organizations already h ...
The Role of R&D Process in Innovation

The Role of R&D Process in Innovation

The objectives of R&D are to develop existing and new core competencies, to further existing and new products, and to develop existing and ...
Product and Technology Life Cycles

Product and Technology Life Cycles

Life cycles are a very useful way to understand how products and technology evolve over time. They are very useful in tracking product and pro ...