Category: Open Textbooks

A collection of free textbooks on IB topics

E-Business Strategy

E-Business Strategy

The term electronic business (commonly referred to as E-business or e-business) is sometimes used interchangeably with e-commerce. In fact, e-business ...
Strategic alliances

Strategic alliances

A strategic alliance is a relationship between two or more parties to pursue a set of agreed-upon goals or to meet a critical business need while rema ...
When to Go Global

When to Go Global

When to Go Global Cost Leadership A global strategy may be appropriate in industries where firms face strong pressures to reduce costs but weak pr ...

What is global strategy

Global strategy, as defined in business terms, is an organization's strategic guide to pursuing various geographic markets. A global strategy should a ...
Search and the Role of Learning- About in Developing Ideas for New Products and Services

Search and the Role of Learning- About in Developing Ideas for New Products and Services

In addition to generating new knowledge, conducting R&D leads to smarter organizations because the knowledge these organizations already h ...
The Role of R&D Process in Innovation

The Role of R&D Process in Innovation

The objectives of R&D are to develop existing and new core competencies, to further existing and new products, and to develop existing and ...
Product and Technology Life Cycles

Product and Technology Life Cycles

Life cycles are a very useful way to understand how products and technology evolve over time. They are very useful in tracking product and pro ...

The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity

Jeff Bezos, founder and CEO of Amazon.com, and Steve Jobs, the former CEO of Apple, are excellent models of serial entrepreneurship and the di ...

Monopolistic Competition

Edward Chamberlin published the foundations of monopolistic competition in his 1933 book entitled The Theory of Monopolistic Competition. It i ...
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