Category: Open Textbooks

A collection of free textbooks on IB topics

Product and Technology Life Cycles

Product and Technology Life Cycles

Life cycles are a very useful way to understand how products and technology evolve over time. They are very useful in tracking product and pro ...

The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity

Jeff Bezos, founder and CEO of Amazon.com, and Steve Jobs, the former CEO of Apple, are excellent models of serial entrepreneurship and the di ...

Monopolistic Competition

Edward Chamberlin published the foundations of monopolistic competition in his 1933 book entitled The Theory of Monopolistic Competition. It i ...