Author: globestrategy

The External and Internal Factors That Influence the Choice of Foreign Entry Modes at Wuhan Iron and Steel Corporation

The purpose of this research is to increase our understanding of how the process of internationalization is intertwined with the set of external and internal factors that determine choice of foreign entry mode>>ClickHere>>>

The Strategic Entry Behavior Choices of Firms under Minimum Quality Standard

In order to analyze the strategic entry behavior choices of firms under minimum quality standard, a basic model is made under the endogenous minimum quality standard. An industry’s competitiveness and the level of performance tend to be subject to the entry conditions and the ease of entry. For entrants, the basic entry technological constraint is the minimum quality standard. In differentiated products markets, when there is no minimum quality standard and the entry cost is small, the entrant’ profit is the same, whether they choose the high quality or low quality to enter the product market. While in the case of endogenous minimum quality standard, the incumbent may choose to produce low quality products, and the entrant may choose to produce high quality products, which lead to the lack of competition in product markets. Therefore, government should create an open and competitive market environment and efficient policy guidance for firms.>>ClickHere>>>

Research on Marketing Strategy of Huawei Mobile Phone in European Market

At present, telecommunication equipment follows the trend of scientific and technological development and continues to provide a steady stream of power for the promotion of economic and information globalization. Huawei Technologies Co., Ltd. has gradually become a major supplier in China by providing various network solutions for telecom operators. Huawei’s mobile phones and other products have also achieved international layout. R&D institutions, market branches, and joint ventures have been established in many European countries. However, in the face of increasing demand from overseas markets, the fierce competition in the international telecommunications market, and the challenges and opportunities continue to stand out in the context of economic globalization. How Huawei optimizes its existing European brands and implements innovative marketing strategies to form the company’s core competitiveness which is a key issue on the road of internationalization. This article mainly researches the current European marketing strategy of Huawei mobile phone products, and puts forward reasonable suggestions.>>ClickHere>>>

Entrepreneurial Competencies and Growth of New Micro Small and Medium Businesses

Encouraging the creation of companies has become the leitmotif for solving the economic and social problems of states, especially when it comes to companies with real potential for growth, which constitutes the real levers of countries development. We focus on the profile of entrepreneurs who create small businesses and who can successfully increase their projects after a few years. They are the pillars of success insofar as the company is the projection of their characteristics. This document attempts to better understand the impact of entrepreneurial competencies on the growth of the company. The research was carried out using a questionnaire sent to 181 micro, small and medium-sized enterprises (MSME’s) newly created. For the analysis of the results we have mobilized the method of structural equations. The results confirmed that the growth of the company is well influenced by managerial and networking competencies.<<ClickHere>>>>

A Systematic Mapping Study on Business Ecosystem Types

Researchers and practitioners increasingly recognize the relevance of the complex business environment in which companies develop, produce, and distribute their products and services. This environment is often referred to as business ecosystem. Various types of business ecosystems have been presented and discussed in literature, such as innovation or platform business ecosystems>>ClickHere>>>

Who Will Lead Global Growth? Slowing Trends are the ‘New Normal’

Focusing on the US, Japan, Germany and China—four large economies that make up almost half of the world’s GDP—this article analyses each of their growth stories independently and comparatively. None of these economies were doing well by historical measures, years after the financial crisis of 2008. The article addresses possible reasons for this slow growth, and which country might lead growth into the future.>>ClickHere>>>

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