The current study is a strategic approach to corporate social responsibility (CSR); the aim is to put forward the factors of CSR activities that enhance its effectiveness for small and medium enterprises (SMEs)>>ClickHere>>>
Author: globestrategy
Romancing the Brands on Social Media
Previous studies on emotional attachment with brands have overlooked the importance of brand romance in such relationships. Research has provided ample evidence that suggests brand romance can also strengthen brand loyalty. With the emergence of social media marketing (SMM) in managing consumer-brand relationships, it becomes critical to study the role of SMM in building brand romance. This study is an attempt to study the influence of SMM on Brand Romance and Brand loyalty>>ClickHere>>>
Strategic agility and human resource management
This paper serves as an introduction to this special issue on strategic agility and human resource management. The paper starts with a summary review of the current state of the strategic agility literature followed by introduction of the five articles in the special issue. The paper also high- lights the implications of the findings for academics and practitioners.>>ClickHere>>>
Does Environment Really Matter?
Corporate social responsibility (CSR) perspective has been embraced by various countries. This perspective directly affects the behavior of organizations in different countries. Environmental, cultural and employee related issues create a suitable platform for those countries which lack certain aspects of dealing with the related problems. This also creates a general perspective where managerial practices of organizations are redesigned in light of universal standards of CSR. From this standpoint, organizational response to CSR problems is driven by the universal standards. Nevertheless, specific dimensions of CSR may dominate managerial practices paving the way for different kinds of practices to be forefront in different countries. In this article, we investigate the CSR perspective of the chain hotels located in Istanbul, Turkey and explore related dimensions of CSR activities using content analysis technique. The results of the study indicate that chain hotels in Istanbul are more likely to use cultural dimension of CSR perspective and less likely to use environmental and economic dimensions when engaging with the CSR problems.>>ClickHere>>>
Digital Business Strategies in Blockchain Ecosystems
Blockchain tech- nologies are referred to as the decentralized integration of computers and distributed networks that are linked together safely based on the new growing list of records, so-called blocks, connecting the world to the future of business without regulation of any central authority. Adopting this new technology is a challenging issue for many strategists and managers. It is now time to make a fresh start to understand how the blockchain ecosystem works and shapes the existing business operations in the digital age.>>ClickHere>>>
Research on Trading Friction between China and the US from Game Theory Perspective
Since the development of free trade theory, global economy has developed extremely rapidly. However, protectionism has played a negative role in free trade. It is widely known that the trade friction between China and the US has attracted attention by the whole world and the result may influence the global economy. This paper will analyze the trade friction from game theory, how China and the US can gain optimal payoff and which kind of strategy will be used by China and the US>>ClickHere>>>
How does consumers’ Perception of Sports Stars’ Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity
Previous research on the sports marketing of global brands has focused mainly on the sponsorship of sporting events and the endorsement of products by athletes. This study reveals the unexamined effect of the impact of sports stars’ personal brand on global brand equity and consumers’ brand love>>ClickHere>>>
Busines Culture Impact on the Individuals Involved in the International Business Negotiation Process
Research in the field of culture is increasing, and it is considered to be a sensitive topic. The impact of cultural diversity on international business has recently been the focus in the field. On the other hand, this research looks into the business culture impact on individuals involved in international business negotiation.
The purpose of the thesis is to investigate how business culture can have an influence on the individual in a negotiation process when doing international business negotiation. The method was qualitative by conducting interviews with eighth individual cases, which was dividing into two settings; therefore, four participants for each setting.
The findings and conclusion illustrate that the difference in business culture does indeed affect the international business negotiation process in this particular multi-case study of this thesis. Moreover, the finding also shows the impacts on the participants involving in this research on their ways of preparing and planning their strategy before negotiating internationally. Also, the study shows, being flexible and adaptable is a quite powerful solution for companies, as well as individuals. Since being open to new information and methods of thinking help in reducing the risk of failure and raise the opportunity of success>>ClickHere>>>
The gravity model of international Non-tariff measures and sustainable development: trade: a user guide
The gravity model is the workhorse of the applied international trade literature. It has been used in literally thousands of research papers and published articles covering all areas of trade. It is of particular interest to policy researchers because it makes it possible to estimate the trade impacts of various trade-related policies, from traditional tariffs to new “behind-the-border” measures.>>ClickHere>>>
Product-Level Trade Elasticities
The paper estimates trade elasticities at the product level (6-digit of the Harmonized System comprising more than 5,000 product categories) by exploiting the variation in bilateral applied tariffs for each product category for the universe of available country pairs. This is done by constructing a panel of bilateral applied tariffs and bilateral trade covering the period 2001 to 2016. We address potential endogeneity issues as well as heteroskedasticity and selection bias due to zero flows. The obtained elasticities are centered around -6. We finally highlight the differences in the gains from trade arising from considering heterogeneous rather than average trade elasticities. All product level elasticities are made publicly available for sake of scrutiny and use by other researcher>>ClickHere>>>