Category: Academic Theory

A signpost to useful information on the academic theories and frameworks used in the international business and global strategy literature.

Market Capturing and Business Expansion Strategy for Gluten-Free Foods in India and USA Using PESTEL Model

The ultimate goal for any business is to grow vertically and horizontally. Successful business is combination of careful analysis of external and internal factor of business environment and adoption of appropriate business strategy. In this study external factors of gluten-free market are studied in detail through PESTEL model (for external factors). The study would facilitate manufacturers to bring gluten-free foods from niche market to main stream market and to make it more affordable for all the sections of the society. The study focuses on markets of India and USA, since both of these nations have high potential for gluten-free foods and the demand further continues to increase every year>>>ClickHere>>>

Motivations and Barriers of the Model of Non-Traditional Market Economy: A Case to Study in BRICS

Emerging economies including Brasil,Russia,India,ChinaandSouth Africaknown as a growing force with the power of economy, finance and enormous potentials are considered as massive motivations affecting greatly the rest parts of the entire world. Theirs characteristics of politics, political geography and economic policy are not identical to traditional market economies inEuropeand the U.S. BRICS can be called the model of non-traditional market economy.The rise and the great effect of BRICS can change the order of the current world which has long been dominated by western nations during the past 2 decades. However, BRICS itself contains challenges and barriers for the socio-economic development such as hot growth, poverty, low living standards and enviromental pollution, etc. The political affiliations and violence in declaring the sovereignty of seas, islands and territory reveal the latent unstability that can drive to conflicts and arms race, etc.Brics is a force without lack of necessary motivational factors that can enhance the development but also contain inside challenges and barriers for the rest parts of the modern world.>>ClickHere>>>

Product Market Competition, Competitive Position and Employee Wage

Although executives and workers all are the enterprise value creators, most research has focused on the study of executive compensation, and the wages of employees are less. Especially, there is little literature to study the salary problem of employees in product market competition environment. Using a sample of China’s listed firms from 2002 to 2014, we examine how product market competition influences firm worker’s pay. We find that market competition will strengthen employee wage, which results from market competition augment firm’s labor demand. At the same time we also find that the higher the competitive position of enterprises in the industry, the higher the wages. The evidence has an important implication for research on product market competition and corporate behavior and provides some useful suggestions for policy makers>>ClickHere>>>

Development of Used Car Market in China

Although still in its early development phase, rapid growth of auto ownership has also injected new vitality for used car market in China. Under the support of series policy, the used car market reveals leaping development character with qualified changes. It is essential to understand the new changes in the used car market. This paper conducted research on the new features of used car market in China to promote its development. Environment analysis showed that used car market will be strongly enhanced by the blooming of auto market, rapid GDP growth and policy support, which experienced steady trade scale increase and structure optimization. The used car trade experienced steady trade scale increase and structure optimization. Along with the purchasing pattern changing, significant expansion of the secondhand car market is imminent, even with hinder issues such as lack of integrity, evaluation criteria and after-service system, and incomplete policy and regulation. Several new features were identified, strong policy support, enlarging market scale and irradiation loop, remarkable concentration increase, increased status of brand used car, and enhanced trading service platform establishment. It is indicated that China’s used car market is making the shift from subordinate position to one of the dominant positions in auto industry, which is expected into a high speed, up-going development passage in the future.>>ClickHere>>

Targeting Brazilian Market through Digital Branding Strategies: The Relevance of the Cultural Dimension

While Internet has been achieving its omnipresence worldwide and offering to companies the opportunity of trading in a “no-borders” market, global brands, and those aspiring to become global, face the challenge of dealing with significant cultural differences. Emergent economies account for one of the greatest opportunities for global brands interested in extending their business overseas through digital channels>>ClickHere>>>

The External and Internal Factors That Influence the Choice of Foreign Entry Modes at Wuhan Iron and Steel Corporation

The purpose of this research is to increase our understanding of how the process of internationalization is intertwined with the set of external and internal factors that determine choice of foreign entry mode>>ClickHere>>>

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