“Playing Both Sides?” Branded Sales, Generic Sales and Patent Policy

In this article, we explore a phenomenon we call “playing both sides”: companies that participate in pharmaceutical markets as both brand owners and generics. We hypothesize that companies that earn a significant amount of their revenue from patented drugs may have less incentive to aggressively pursue a generic agenda, since patented drugs generate far more revenue for firms than generic drugs do. <ClickHere>

The Structural Changes in the Global Pharmaceutical Marketplace and Their Possible Implications for Intellectual Property

A number of changes have taken place in the global pharmaceutical marketplace over the last decade that are putting pressure on the large research and development (R&D)-based pharmaceutical transnational corporations (TNCs) to change the way they do business.<ClickHere>

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