Circle Du Soleil was one of the most successful entertainment companies in the world, a cross between a vibrant acrobatic show and a compelling narrative musical framework that captivated audiences since 1984. However, building one of the world’s greatest entertainment companies was a competitive task. This case explores how President and CEO Daniel Lamarre responded to the challenge by leading the organization with four focal values in mind: creativity at the center of everything the company does, developing people and their talents, financial responsibility, and social responsibility. <ClickHere>
Category: Case studies
case studies. market entry into new countries.
How to Cultivate Happiness in Companies
The case describes how five organizations (Salesforce.com, Indiegogo, Ferrari, Thumbtack’s Team Philippines, and the U.S. military) developed successful strategies to foster happiness within their organizations and align it with their business objectives and missions <ClickHere>
BitFinance: Revolutionizing Zimbabwe’s Fragile Economy with Bitcoin
Through the lens of Mbwana Alliy, partner at the seed capital fund Savannah Fund, the case tees up the question of which African countries present the best business opportunities for Bitcoin. <ClickHere>
Bare Escentuals: Designing Story in a Digital World – The Innovation Playbook
This 2016 case describes how Bare Escentuals used innovative product design and marketing to transform itself from a local San Francisco retailer into one of the leading cosmetic companies in the United States. <ClickHere>
Global Fisheries: The Emergence of a Sustainable Seafood Movement
This case tracks the rise of the sustainable seafood movement, focusing on efforts by organizations in the United States and Europe, while recognizing the movement’s global scale. <ClickHere>
Using Humor to Launch a Company
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the business world. <ClickHere>
How to Cultivate Purpose (and Autonomy, Collaboration, and Excellence) in Companies
How do companies foster a sense of meaning and purpose – for employees and for customers? There were multiple benefits to this approach, including increased job satisfaction as well as greater customer engagement – <ClickHere>
The Rise of Mercado Libre
Marcos Galperin, a graduate of Stanford Graduate School of Business, founded Mercado Libre in 1999 with a vision to build an e-commerce company focused on serving the nascent but fast- growing Spanish and Portuguese-speaking markets. <ClickHere>
IKEA Address Ethical and Social Responsibility Challenges
IKEA is a favorite among customers searching for well-designed products at low prices. IKEA stores sell ready-to-assemble furniture, appliances, and household goods. Today the firm is the largest furniture retailer in the world, with 139,000 employees operating in 43 countries. <ClickHere>
Uber Technologies Inc.: Managing Opportunities and Challenges
Uber Technologies Inc. (Uber) is a tech startup that provides ride sharing services by facilitating a connection between independent contractors (drivers) and riders with the use of an app. Uber has expanded its operations to 58 countries around the world and is valued at around $41 billion. Because its services costs less than taking a traditional taxi, in the few years it has been in business Uber and similar ride sharing services have upended the taxi industry. The company has experienced resounding success and is looking toward expansion both internationally and within the United States. <ClickHere>