Being an entrepreneur often means pursuing your dream even in the face of rejection. Fashion company Sseko Designs is a for-profit social enterprise developed to help women in Uganda improve their lives through higher education. It was founded by entrepreneur Liz Bohannon, who has a passion for Ugandan women. <ClickHere>
Category: Case studies
case studies. market entry into new countries.
Fair Trade Coffee: The Mainstream Debate
This is a free case study offered by MIT. In 2008, the Fair Trade Coffee market was facing a growth crisis. Many in the industry believed that survival would require mainstreaming Fair Trade Coffee into nonspecialty brands like Folgers and Maxwell House. <ClickHere>
Is Innocent’s Halo Slipping?
This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of selling cartons of its children’s strawberry, raspberry and blackberry smoothies as a drinks option for McDonald’s Happy Meals. <ClickHere>
Small Business Social Media Advertising: Local shop conducts value proposition testing with Facebook ads
A shoe repair shop in Blagoevgrad, Bulgaria, faced the same challenge as many other small, local businesses the world over — it didn’t have enough customers. The shop decided an online presence could help them overcome that challenge. <ClickHere>
PARIS BAGUETTE: THE EXPANSION QUESTION
A case of a bakery chain expansion from South Korea. Read more
The Growth of Chinese Bakeries Expand Opportunities for US Exports
The bakery industry has turned out to be one of the unexpected stars of China’s food and beverage world in the past decade or so. Read more
Business Opportunities Study in Thai Bakery Sector
The face of the Thai bakery industry today is a far cry from the landscape two decades ago when it was considered much smaller and less developed compared with other markets in the region. Read more
The organisation with no rules
This page curates resources around SEMCO, a Brazilian company that has a radical organisational structure. Founded by Richardo Semler⊕, the company is now known as SEMCO partners⊕.
Ricardo Semler (born 1959 in São Paulo) is the CEO and majority owner of Semco Partners, a Brazilian company best known for its radical form of industrial democracy and corporate re-engineering.
Resources
A case study on SEMCO and its non–competitive strategies⊕
The radical boss who proved that workplace democracy works⊕
Podcasts/Talks
Radical wisdom for a company, a school, a life⊕
How to run a company with (almost) no rules⊕
Leading by Omission⊕
The Russian Car Industry in the Conditions of Globalisation: Factors, Features, Development Strategies
Challenges of the Global Brewery Industry
The brewery industry has specific characteristics that make it worthy of a detailed analysis. It is an industry that: a) has adopted similar technologies globally, b) offers a homogenous product (although differentiated by brand), c) is dominated by a few large multinational corporations (MNCs) and d) is highly internationalized.
