Category: Open Textbooks

• 07.02

  When to Go Global

• 07.02

  What is global strategy

• 07.02

  Search and the Role of Learning- About in Developing Ideas for New Products and Services

• 07.02

  The Role of R&D Process in Innovation

• 07.02

  Product and Technology Life Cycles

• 07.02

  The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity

• 07.02

  Monopolistic Competition

• 07.02

  Global Business Strategy: A Systems Approach by Asterios Kefalas

• 07.02

  Business Fundamentals by Don McCubbrey

• 07.02

  Challenges and Opportunities in International Business