Circle Du Soleil was one of the most successful entertainment companies in the world, a cross between a vibrant acrobatic show and a compelling narrative musical framework that captivated audiences since 1984. However, building one of the world’s greatest entertainment companies was a competitive task. This case explores how President and CEO Daniel Lamarre responded to the challenge by leading the organization with four focal values in mind: creativity at the center of everything the company does, developing people and their talents, financial responsibility, and social responsibility. <ClickHere>