1. Any physical action that can be taken with digital content; e.g. a video view; a click or scroll; a like, share or retweet; reading a web page. 2. The practice of identifying, listening to, interacting with and activating digital audiences.
source: https://ecampusontario.pressbooks.pub/mediainnovationandentrepreneurship/back-matter/glossary/
« Back to Glossary Index