‘Luck’ in International Business.

Do you think Good luck and bad luck plays a key role in expanding overseas? In a case study of the Rover company entering Bulgaria (Elenkov, D., & Fileva, T. (2006)), bad luck is described as starting with the death of the Executive who started the entry process. The role of Supernatural beliefs in Chinese culture (Chang, W. L., & Lii, P. (2008)) and how lucky numbers are used to manage uncertainty brings out a cultural dimension of the role of ‘luck’ in business. In another study that looks at CEOs who outperform peers(Kim, S., Eberhart, R., & Armanios, D. (2017)), luck is viewed through a lens of CEO role of luck versus skill in CEO performance.
This is work in progress-

References

Chang, W. L., & Lii, P. (2008). Luck of the draw: Creating Chinese brand names. Journal of Advertising Research48(4), 523-530.

Elenkov, D., & Fileva, T. (2006). Anatomy of a business failure: Accepting the “bad luck” explanation vs proactively learning in international businessCross Cultural Management: An International Journal.

Kim, S., Eberhart, R., & Armanios, D. (2017). What makes a winner? Toward resolving the role of luck and skill in sustained CEO performance. Toward Resolving the Role of Luck and Skill in Sustained CEO Performance (May 2017).

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