Startup Smart: A Handbook for Entrepreneurs—Handbook Series
Many people believe that entrepreneurs are born, not made. It’s not true. Anyone can acquire the knowledge and skills to transform a business idea or insight into a successful business. This handbook helps aspiring entrepreneurs develop a mindset and the skills to honestly evaluate their business idea. It also helps them become comfortable with the idea of business risk and how to minimize those risks where possible. Being a successful entrepreneur takes knowledge, skills, business planning resources and mentoring relationships. It also takes time, planning, patience and flexibility. This handbook provides these tools and guidance for adventurous individuals who are “ready to ride the rocket ship” of being an entrepreneur.