Tim Leberecht, ‘the business romantic’
believes we’re witnessing the beginning of a new romantic era in marketing. He says ‘A brand remains an elusive concept that refuses to be exactly quantified or reduced to formulaic models’. Read more on
Tag: brand romance
Brand Love? What are the top brands globally?
The NetBase Brand Passion Report: Top 100 Global Brand Love List is a close look at the brands consumers express the most love for in social media. The US accounts for more than 63% of brands on the list. Read more>
Romancing the Brands on Social Media
Previous studies on emotional attachment with brands have overlooked the importance of brand romance in such relationships. Research has provided ample evidence that suggests brand romance can also strengthen brand loyalty. With the emergence of social media marketing (SMM) in managing consumer-brand relationships, it becomes critical to study the role of SMM in building brand romance. This study is an attempt to study the influence of SMM on Brand Romance and Brand loyalty>>ClickHere>>>