Tim Leberecht, ‘the business romantic’
believes we’re witnessing the beginning of a new romantic era in marketing. He says ‘A brand remains an elusive concept that refuses to be exactly quantified or reduced to formulaic models’. Read more on
Tag: branding
Brand Love? What are the top brands globally?
The NetBase Brand Passion Report: Top 100 Global Brand Love List is a close look at the brands consumers express the most love for in social media. The US accounts for more than 63% of brands on the list. Read more>
Targeting Brazilian Market through Digital Branding Strategies: The Relevance of the Cultural Dimension
While Internet has been achieving its omnipresence worldwide and offering to companies the opportunity of trading in a “no-borders” market, global brands, and those aspiring to become global, face the challenge of dealing with significant cultural differences. Emergent economies account for one of the greatest opportunities for global brands interested in extending their business overseas through digital channels>>ClickHere>>>
Romancing the Brands on Social Media
Previous studies on emotional attachment with brands have overlooked the importance of brand romance in such relationships. Research has provided ample evidence that suggests brand romance can also strengthen brand loyalty. With the emergence of social media marketing (SMM) in managing consumer-brand relationships, it becomes critical to study the role of SMM in building brand romance. This study is an attempt to study the influence of SMM on Brand Romance and Brand loyalty>>ClickHere>>>