This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of selling cartons of its children’s strawberry, raspberry and blackberry smoothies as a drinks option for McDonald’s Happy Meals. <ClickHere>
Tag: consumers
Global Consumption Database
The Global Consumption Database is a one-stop source of data on household consumption patterns in developing countries. It is designed to serve a wide range of users—from researchers seeking data for analytical studies to businesses seeking a better understanding of the markets into which they are expanding or those they are already serving.