With the development of global economy, people have more and more disposal incomes and accelerate the strong growth in tourism. According to a study from Folkestone, international visitor numbers increased 7% in FY15 to a new high of 6.6 million visitors. Therefore, as necessities of traveling, hotel industry booms as well. Especially budget hotels (provides basic-needs services with very low prices) is becoming more and more popular with visitors because it can help visitors reduce budgets. Thus, some famous budget hotels like ibis should seize this opportunity to increase their revenues as well as market shares. This paper mainly conducts research through investigation, literature research and other methods, aiming to provide a right tool for ibis budget hotels to use in their strategy to solve its declining market shares problem based on Australian Market>>ClickHere>>>