Previous studies on emotional attachment with brands have overlooked the importance of brand romance in such relationships. Research has provided ample evidence that suggests brand romance can also strengthen brand loyalty. With the emergence of social media marketing (SMM) in managing consumer-brand relationships, it becomes critical to study the role of SMM in building brand romance. This study is an attempt to study the influence of SMM on Brand Romance and Brand loyalty>>ClickHere>>>
Tag: social media
Small Business Social Media Advertising: Local shop conducts value proposition testing with Facebook ads
A shoe repair shop in Blagoevgrad, Bulgaria, faced the same challenge as many other small, local businesses the world over — it didn’t have enough customers. The shop decided an online presence could help them overcome that challenge. <ClickHere>