Adex can
be viewed here
Tools and Resources centre
InfoEmpresa
UniversidadPeru.com presents public information and other sources about different companies, however it is not necessarily the most recent or updated.
Go to the site!
Datos Perú
The portal offers information on Peruvian companies, trademarks, regulations and laws as well as detailed foreign trade data.
Visit Datos Peru
Directory of companies in Peru.
“All.biz – an online directory of goods and services, focused on the promotion of national products and services in the domestic and foreign markets around the world in 26 languages”
Visit the Peru Site of Allbiz
The Peru Yellow Pages for SMEs
The Yellow pages (in Spanish)
Visit the Peru Yellow pages
Global Luxury Travel Market Set to Grow by $1.2 Billion
“Business wire tudy identifies the trending sports tourism as one of the prime reasons driving the luxury travel market growth during the next few years. Also, growing demand for multigenerational and micro trips, and higher acceptance of online travel agencies will lead to sizeable demand in the market”.
Read more on Business Wire
Global Smartphone Market Grew 13.2%
According to preliminary data from the International Data Corporation, smartphone vendors shipped a total of 313.2 million devices during the quarter.
Read more on IDC
Romancing your Brand
Tim Leberecht, ‘the business romantic’
believes we’re witnessing the beginning of a new romantic era in marketing. He says ‘A brand remains an elusive concept that refuses to be exactly quantified or reduced to formulaic models’. Read more on
Brand Love? What are the top brands globally?
The NetBase Brand Passion Report: Top 100 Global Brand Love List is a close look at the brands consumers express the most love for in social media. The US accounts for more than 63% of brands on the list. Read more>
The Eclectic Paradigm or OLI Framework
The eclectic paradigm, also known as the OLI Model or OLI Framework (OLI stands for Ownership, Location, and Internalization), is a theory in economics.[1][2] It is a further development of the internalization theory and published by John H. Dunning in 1979.
- Ownership advantages[1][2] specific advantages refer to the competitive advantages of the enterprises seeking to engage in Foreign direct investment (FDI). The greater the competitive advantages of the investing firms, the more they are likely to engage in their foreign production.[5]
- Location advantages [6][2] Locational attractions refer to the alternative countries or regions, for undertaking the value adding activities of multinational enterprises (MNEs). The more the immobile, natural or created resources, which firms need to use jointly with their own competitive advantages, favor a presence in a foreign location, the more firms will choose to augment or exploit their specific advantages by engaging in FDI.[5]
- Internalization advantages[2] Firms may organize the creation and exploitation of their core competencies. The greater the net benefits of internalizing cross-border intermediate product markets, the more likely a firm will prefer to engage in foreign production itself rather than license the right to do so.[5]