The Global Strategy Landscape

What is Global strategy or GS?
Global strategy, as defined in business terms, is an organization’s strategic guide to pursuing various geographic markets. It consists of the Global Business Environment in which Global corporations, Multinationals and other firms operate. It introduces a concept of international strategy and gives some reasons why do companies go international like the Five keys to going global.

History of Global Strategy
As an interdisciplinary subject, GS studies  should look at (a) the Firm either in its domestic historical setting or its global interactions, (b) The history of global empires and their global interventions. (c) The historical cultural mosaic behind global strategy created by movement of people, goods and services, and (d) Global strategy thinking from the world of ancient philosophical literature.

(a) The rise of the (Global ) business firm
It looks like the first firm structure was created in India in either circa 500BC or circa 800 BC. The Shreni was an informal association of artisans, merchants and Traders. It could have also been a workers guild  Some claim that this structure also included a form of governance code and social institution that may have been a vehicle for charitable acts. By 960 AD, China had started developing business mechanisms to control the flow of capital.

(d) International Trade Thoughts
A seminal work here is that of Chi-Yuen Wu who addressed the evolution of economic thought.

 

Some key components of the Global Strategy landscape are composed of :

How Global Are We?
Importing and Exporting  Export licensing decisions Doing Business Profiles of markets
Why Do Nations Trade?
Absolute Advantage
Comparative Advantage
Gaining and sustaining competitive advantage
The Multinational corporation |
When to Go GlobalDeciding to Go International
The globalization of business
Target Market Selection
Market Attractiveness

A list of Free Textbooks is useful to start exploring the subject.

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