The Global Strategy Landscape

What is Globe strategy?

hat is glo
bal strategy ?

Global strategy, as defined in business terms, is an organization’s strategic guide to pursuing various geographic markets. It consists of the Global Business Environment in which Global corporations, Multinationals and other firms operate. It introduces a concept of international strategy and gives some reasons why do companies go international like the Five keys to going global.

Some key aspects of the subject listed below.

How Global Are We?
Importing and Exporting  Export licensing decisions Doing Business Profiles of markets
Why Do Nations Trade?
Absolute Advantage
Comparative Advantage
Gaining and sustaining competitive advantage
The Multinational corporation |
When to Go GlobalDeciding to Go International
The globalization of business
Target Market Selection
Market Attractiveness

A list of Free Textbooks is useful to start exploring the subject.

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