The blog@globestrategy

A collection of writing and thoughts on global issues by sureshgeorge
The Indian Avatar of Democracy  
Oman’s Transition and the legitimacy of autocratic rule . 
Putin, the EU and the return of the Black Sea spring 
To GDP or not to GDP  
The Global Business of keeping America solvent

National Champions and the Rise of protectionism from the East    
Will the Egyptian sphinx smile or cry?   
The Economic implications of a Royal wedding     
On why Dubai wants a piece of India’s real estate     
The Obama Encirclement of China    
The Emergence of a Powerful State within a Neo-liberal conversation     
The Elephant trumpeting at the Dragon: Stealth diplomacy in South Asia     
From raising chickens in India to running an english club   
 In the name of a just God  
Why ‘revolution’ is the new buzz word in the MENA region.   
When flying machines refuse to fly 
Still on the aircrafts


Globestrategy is curated by Suresh George, a Principal Lecturer in the Faculty of Business and Law at Coventry University where he manages the MSc in International Business Management. A selection of his writings can be seen on the BLOG@globestrategy and you can follow suresh on twitter @sureshgeorge

He has a PhD in Strategy from Coventry University along with Post Graduate Qualifications in International Business, Higher Education and Zoology. Having been educated in institutions across Kenya, Nigeria, India and the UK, Suresh brings a multi faceted, multi cultural perspective to his teaching.

Teaching interests, current and in the past have revolved around Global Strategy, Emerging Markets, International Business, Strategic management, Organisations and Strategy of firms.
Research Interests include his latest contribution on the role of the state in seeking resources- the RBV of the ‘state’ or RBS Framework. Whilst the role and operations of the firm has long been a primary focus of research in Strategic Management, analysis of the role and influence of the state with respect to firms has been relatively under-researched. Suresh developed the RBS Framework to explain the interdisciplinary interactions of the State, non- market resources, capabilities and institutional actors in furthering strategic intent and national interest.

A nascent interest in the third sector and the business of not- for-profit firms is also being developed as an interest.

He also maintains a very strong interest in Open access tools, digital literacy techniques for International Business and the reuse of OERs. His latest project has been creating a new post graduate course in less than 6 weeks from conception to approval and marketing. Other HE projects include development of a open learning resource for International Business (the GLOBESTRATEGY project).

Suresh is interested in colloborative research projects, Business Consultancy projects , External Examining, PhD Supervision and social interest projects

Using the site

All content is reused from open educational resources (OER) . The user is signposted to additional information on each topic once you hower on a topic .

You can also use the language function  to access all content on the site in  over 60 languages.

Curation principle

Content is categorised into categories and linked to geographies and key information tags that are used in the international business environment.Common OERs are curated with tags of commonly used themes.Each resource is also categorised into groups and keywords. You can find a current list of categories and keywords at the bottom of the page

Currently topics of interest are curated as tweets

Tools and Resources

Tools and Resources centre

Country/Market Guides
Exporting country guides-UKTI guides for British businesses who are interested in developing their overseas trade and doing business overseas.
Exporting to India-A guide for British businesses interested in selling goods and services in India.

Export opportunities– UKTI list
Opportunities in Romania
A list of International treaties on trade and enterprise
Incorporated companies in the United Kingdom-Information on companies and limited liability partnerships incorporated in the United Kingdom.
Exporters and Importers in UK – These estimates, from the Annual Business Survey, show which businesses export and import by employment size, age and ownership.
Strategic export controls -Reports and data on export control licensing compiled by the export control organisation.
Import and export procedures –  UK specific Customs declarations and documentation, dealing with HM Revenue and Customs (HMRC), using transit and processing systems, obtaining duty relief.
Market Research Checklist – UKTI resource on desk top research
EU Export Helpdesk– In just a few clicks companies can find the EU tariffs, requirements, preferential arrangements, quotas and statistics relating to imports from trade partner countries


All content is reused from open educational resources (OER) . Additional information on each topic is indicated by the  icon.You can also use the language function  to access this content on the site in  over 60 languages.

Each resource is also categorised into groups and keywords. You can find a current list of categories and keywords at the bottom of the page

Content is categorised into categories and linked to geographies and key information tags that are used in the international business environment.Common OERs are curated with tags of commonly used themes.

Currently topics of interest are curated as tweets

The Academic background to Globestrategy

Here are some resources that can help you learn about strategy and global strategy

What is global strategy ?

Global strategy, as defined in global business terms, is an organization’s strategic guide to pursuing various geographic markets. It consists of the Global Business Environment in which Global corporations, Multinationals and other firms operate. Sometimes the firms involves itself in importing and exporting
To appreciate how a business functions, we need to know something about economic theory, economic environment in which it operate. Most global firms will need an organisational structure, perhaps a matrix structure,  to compete in the global environment.

Businesses need a knowledge of how resources and competitive advantage are necessary as well as the knowledge of the competition within a industry. A PESTEL analysis or an industry analysis may prove useful here To enter new markets, sometimes firms need to develop new products that can compete with domestic competitors or perhaps cater to a new segment.

Developing and introducing a new product is often an expensive and time consuming process. There are several strategies including generic strategies that are available to a company that wishes to introduce a new product. The success of placing a new product in the market place will greatly vary according to how this essential step is carried through.

Some key aspects of the subject listed below. Clicking on each theme should lead to resources specific to the theme.

How Global Are We?
What are Tariffs?
What are the five forces that shape strategy?
Importing and Exporting  Export licensing decisions

Why Do Nations Trade? Absolute Advantage Comparative Advantage Gaining and sustaining competitive advantage

When to Go Global?

The globalization of business

Target Market Selection

Market Attractiveness

A list of Free Textbooks to help you understand the subject better is available too.

About Globestrategy

GLOBESTRATEGY©  was developed in 2013 by Suresh George to support  a global strategy course at Coventry University.

This website curates open educational resources (OER) useful for learning global strategy and International business.

On the site, you can learn about the Academic theory behind global business strategies, look up country business profilescase studies of market entry, read about company information and learn more from the open courses and open textbooks list

In addition, the doing business profiles showcases the nature of doing business across global markets.

The central theme of GLOBESTRATEGY© is to provide up-to-date materials to support the learning process and offer relevant information to businesses that seek new markets. Managed by contributors from the academic community, these free databases can help navigate the global business environment.

Open licence

All the resources hosted or curated are from content providers that provide them on a creative commons license.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Still on the aircrafts

Still on the A380 fiasco, has anyone thought of linking up 3 news articles that came out on the subject. The first is that of Singapore and Lufthansa replacing their trent 900 engines. the second is Pratt & Witney suing RR for copying a Fan blade design and the third is Boeing halting the testing of the dreamliner. Put all of these together in a sequence and try to correlate this with the BP fiasco. What do you get? Do you see a rival to protect its share at the expense of others in a niche market? RR provides over 50% of aircraft engines and many of these have been tested and proven reliable? When  1 model experiences issues, you get a lot of negative media coverage while you try and sort out what when wrong. But then your only rival walks in the party and says you cheated on design and your net value declines by almost 10%. Methinks, RR will wait out all of this.The company is still innovative, reliable and has capabilty. At least the Chinese think so!. Long live British Engineering