Category: Academic Theory

Useful information on the academic structure of the international business and global strategy literature.

Archaic Globalisation

''Globalization generally refers to the increased interdependence of the world’s economies signified by the circulation of information, money, people ...

What is Business Ethics?

Business ethics is the study of standards of business behavior that promote human welfare and the good. These four videos provide a basic groundin ...

3,000 Years of Business History in Two Minutes

The idea of what a business is has evolved. Understanding this history can help businesses adapt in the coming era. ...

The Multinational Firm

Definition : Multinational corporation (MNC), also called transnational corporation, any corporation that is registered and operates in more than one ...

Principles of Marketing

Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world ...
The circumnavigation of the globe in 1519

The circumnavigation of the globe in 1519

Ferdinand Magellan¹  c. 1480 – 27 April 1521) was a Portuguese explorer who organised the Spanish expedition to the East Indies from 1519 to 1522, res ...
Review of International Business academic literature

Review of International Business academic literature

This is always a work in progress as new sources are identified and added. International Entrepreneurship - |International entrepreneurship, born g ...
Global inequality

Global inequality

What is inequality and how does it affect global business? A curation of resources on the topic is listed here. Where are the world's most unequal co ...

How to screen country/markets for an attractive entry?

One of the key decisions after making a decision to go global is finding an attractive best fit market based on a firm's situational analysis. This a ...
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