International expansion of Colombian firms: Understanding their emergence in foreign markets

This paper aims to show that, although there is no evidence of a generalized pattern within the internationalization process of Colombian firms, there are common features in the majority of the observed firms: the election of exportations as the main entrance tool, the entrance to countries within a short geographical and psychological distance, and the development of local strategic advantages that eventually replicate abroad. A poll and a structured interview were used, including numerical and categorical variables, followed by a cross analysis ofcases. It was also found that internationalization decisions operate under an ad-hoc basis and rely heavily on the experience and intuition of top decision-makers at the company level. Read more

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