Tag: market research

Global Business research tools and data sources

Market selection for international expansion: Assessing opportunities in emerging market

Traditional market selection analysis relies on purely macroeconomic and political factors and fails to account for an emerging market’s dynamism and future potential. The objective of this paper is to present a tool composed of four criteria specific to the preliminary assessment of emerging markets (EM) as international expansion opportunities. Design/methodology/approach – Based on the literature pointing out the limitations of international market selection (IMS) models and the need for a specialized approach, additional criteria are introduced to assess emerging market potential. Review of prior work on internationalization, EM and market selection provided the rationale for the selected criteria. Using secondary data and primary data from a sample of 500, the proposed criteria are applied to the assessment of an emerging market for US apparel specialty retailers. Findings – Assessment of the emerging market with the criteria introduced revealed growth and sourcing opportunities that might otherwise have been overlooked. Case application exposed strong future market potential, manageable level of cultural distance, supportive and developing local industry and positive customer receptiveness for foreign products and business. The findings illustrate the need to improve and supplement assessment criteria of traditional analysis for EM. Research limitations/implications – Follow-up studies validating, integrating and determining the relative importance of the criteria introduced will contribute to the development of an assessment model for EM. Practical implications – A useful complementary tool for international marketers>>ClickHere>>

Shaping a New International Trade Order

Following the establishment of the World Trade Organisation in January 1995, American and European trade relationships were for a time characterised by ‘competitive interdependence’, as the US and EU simultaneously aimed to advance their commercial interests in third countries. Under conditions of competitive interdependence, trade actors resort to certain policy choices to gain advantage for their producers while restricting others’ ability to enter a market (Sbragia, 2010). In the last decade, however, European and American trade policymakers have faced the challenges of a more competitive world and the emergence of newer trade powers such as China. Both actors have veered away from multilateral deals as their preferred trade policy choices. In this paper, we use the Sbragia (2010) framework to analyse the trade policy shifts made by the EU and the US in the last decade. We argue that what had been a competitive interdependence relationship has recently changed to a trilateral structure in which both the EU and the US have focused their attention on countering Chinese competition. Moreover, China’s emergence has also pushed the US to reinvigorate the role of unilateralism and the EU to bolster bilateralism as they both seek to secure their commercial shares worldwide.>>>ClickHere>>>

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