Tools and Resources centre

Free Industry Reports From Salience

Salience annual market reports cover the online performance of over 60 industries within retail, finance and B2B. We manually collect and curate data, spending 100+ hours to create each one and draw meaningful conclusions for brands in that space. The result is a PDF jam-packed with industry trends & analysis, winners & losers and brands to watch, all for free.

An eclectic geopolitical dramaturgy

A changing #geopolitical dramaturgy is playing out in the Persian Gulf /Middle East as its diplomatic statesmen-monarchs ( The Emir of #Kuwait and the Sultan of #Oman) pass on this year. #Israel ,#Palestine and the rumblings of the southern levant area provide sound and fury to a sick oil industry.#Rentiercapitalism is threatened by an eclectic mix of high youth unemployment, lower levels of investment in military expenditure and pressures from the pandemic on the ethnic composition of the society. Traditional power alliances are being sacrificed on the altar of pragmatism, while power cliques are reinventing new legitimacy narratives. Aspirations of nationhood and the comfort of been cocooned in ideology are trampled down on as states move towards protectionism #middleeast #society.

Startup Smart: A Handbook for Entrepreneurs—Handbook Series

Startup Smart: A Handbook for Entrepreneurs—Handbook Series

Many people believe that entrepreneurs are born, not made. It’s not true. Anyone can acquire the knowledge and skills to transform a business idea or insight into a successful business. This handbook helps aspiring entrepreneurs develop a mindset and the skills to honestly evaluate their business idea. It also helps them become comfortable with the idea of business risk and how to minimize those risks where possible. Being a successful entrepreneur takes knowledge, skills, business planning resources and mentoring relationships. It also takes time, planning, patience and flexibility. This handbook provides these tools and guidance for adventurous individuals who are “ready to ride the rocket ship” of being an entrepreneur.

Post Covid – 19 Educational Platforms to Manage the Continuity of Learning: The Case for Using the Global Marketing Management System Online Software in IB Courses

This session will: (a) Showcase how platforms can be used to embed theoretical discussion and academic legitimacy in an online classroom environment, based on our decade-long practical experience of using an experiential teaching and learning software, GMMSO; (b) Demonstrate how GMMSO software has been used in Global Business Strategy and International Management/Marketing courses and in the real world to create market entry strategies for real companies as well as help IB professors to create realistic consultancy projects and executive education programs; (c) Provide an opportunity for IB instructors to engage with the GMMSO4 software, participate in a Q&A session with the developer of the software and instructors who have used the software. A video demo of the GMMSO4 software in action will be made available to all AIB members for free.

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