Tools and Resources centre

Assessing the value and market attractiveness of the accessible tourism industry in Europe: a focus on major travel and leisure companies

Purpose – The purpose of this paper is to examine the accessible tourism market potential, alongside the implications of operating in the accessible tourism market and an assessment of major travel and leisure company involvement. The research focused on providing a market value forecast using historic data from 2005 and extrapolating this to 2025. An examination of the reasons for and against major travel and leisure company involvement in the accessible tourism market was accompanied by an analysis of managerial perceptions. Design/methodology/approach – The exploration of travel patterns of disabled tourists, in particular spend per head per holiday, was used to measure the value of the demand side of accessible tourism. Semi-structured interviews were carried out with employees of major travel and leisure companies in managerial positions. Findings – The study indicates that the accessible tourism market is a distinct sector, possessing the capacity for extensive future growth, and thus presents major travel providers with a potentially substantial and lucrative market, generating potential revenues of £88.6 billion by 2025. Research limitations/implications – Due to a lack of existing data an assumption had to be made on the evolution of travel spend per head per holiday. However, the formula used, using GDP/Capita growth, is a recognised way of forecasting this kind of data in the travel and leisure industry. Originality/value – This is the first paper to provide an examination of the reasons for and against major travel and leisure company involvement in the accessible tourism market, as well providing a forecast of the market value up to 2025 >>ClickHere>>>

Business Opportunities in India for Polish Entrepreneurs

The objective of this paper is to evaluate attractiveness of Indian market and to assess the gap between potential profit opportunities and the current value of Polish exports to India. The originality of this work lies in in-depth analysis of key aspects of Polish investment on Indian market, revealing the conservative attitude of Polish entrepreneurs towards Indo-Polish trade cooperation.>>ClickHere>>>

Market Segmentation of Arab Banks

The aim of this paper is to conduct market segmentation of Arab banks and suggest a model to classify them into cohesive segments on the basis of their financial ratios as a guideline for future consolidation. Twelve financial ratios taken from Bankscope Database have been retrieved for 92 Arab banks for the year 2015. In view of the sensitivity of multivariate analysis to the normality assumption, it was decided to use the common log transformation. Factor analysis is used as a data reduction technique to find twelve financial ratios. Cluster analysis is then used to separate the 92 Arab banks into five different performance groups (segments). Multi-discriminant statistical analysis is used to answer the question: can a combination of financial ratios be used to predict bank’s group membership? Findings of the study show that multidiscriminant analysis reveals that coverage ratio, profitability and efficiency separate the groups more widely than other financial ratios. The classification matrix shows that 98.9% of original banks are correctly classified. What’s more, to go after a more efficient risk policy, this paper recommends merging big banks with small Arab banks that are less profitable, less efficient, and in weaker condition than their non-acquired peers in addition to merging huge banks operating in different Arab countries. Results of this study should provide insight for future researchers. Also, this piece of research bridges the gap between financial ratio analysis and multivariate statistical analysis for Arab banks.>>ClickHere>>>

Research and Suggestions on Declining Market Shares of Ibis Budget Hotels

With the development of global economy, people have more and more disposal incomes and accelerate the strong growth in tourism. According to a study from Folkestone, international visitor numbers increased 7% in FY15 to a new high of 6.6 million visitors. Therefore, as necessities of traveling, hotel industry booms as well. Especially budget hotels (provides basic-needs services with very low prices) is becoming more and more popular with visitors because it can help visitors reduce budgets. Thus, some famous budget hotels like ibis should seize this opportunity to increase their revenues as well as market shares. This paper mainly conducts research through investigation, literature research and other methods, aiming to provide a right tool for ibis budget hotels to use in their strategy to solve its declining market shares problem based on Australian Market>>ClickHere>>>

Market Capturing and Business Expansion Strategy for Gluten-Free Foods in India and USA Using PESTEL Model

The ultimate goal for any business is to grow vertically and horizontally. Successful business is combination of careful analysis of external and internal factor of business environment and adoption of appropriate business strategy. In this study external factors of gluten-free market are studied in detail through PESTEL model (for external factors). The study would facilitate manufacturers to bring gluten-free foods from niche market to main stream market and to make it more affordable for all the sections of the society. The study focuses on markets of India and USA, since both of these nations have high potential for gluten-free foods and the demand further continues to increase every year>>>ClickHere>>>

Motivations and Barriers of the Model of Non-Traditional Market Economy: A Case to Study in BRICS

Emerging economies including Brasil,Russia,India,ChinaandSouth Africaknown as a growing force with the power of economy, finance and enormous potentials are considered as massive motivations affecting greatly the rest parts of the entire world. Theirs characteristics of politics, political geography and economic policy are not identical to traditional market economies inEuropeand the U.S. BRICS can be called the model of non-traditional market economy.The rise and the great effect of BRICS can change the order of the current world which has long been dominated by western nations during the past 2 decades. However, BRICS itself contains challenges and barriers for the socio-economic development such as hot growth, poverty, low living standards and enviromental pollution, etc. The political affiliations and violence in declaring the sovereignty of seas, islands and territory reveal the latent unstability that can drive to conflicts and arms race, etc.Brics is a force without lack of necessary motivational factors that can enhance the development but also contain inside challenges and barriers for the rest parts of the modern world.>>ClickHere>>>

Product Market Competition, Competitive Position and Employee Wage

Although executives and workers all are the enterprise value creators, most research has focused on the study of executive compensation, and the wages of employees are less. Especially, there is little literature to study the salary problem of employees in product market competition environment. Using a sample of China’s listed firms from 2002 to 2014, we examine how product market competition influences firm worker’s pay. We find that market competition will strengthen employee wage, which results from market competition augment firm’s labor demand. At the same time we also find that the higher the competitive position of enterprises in the industry, the higher the wages. The evidence has an important implication for research on product market competition and corporate behavior and provides some useful suggestions for policy makers>>ClickHere>>>

Development of Used Car Market in China

Although still in its early development phase, rapid growth of auto ownership has also injected new vitality for used car market in China. Under the support of series policy, the used car market reveals leaping development character with qualified changes. It is essential to understand the new changes in the used car market. This paper conducted research on the new features of used car market in China to promote its development. Environment analysis showed that used car market will be strongly enhanced by the blooming of auto market, rapid GDP growth and policy support, which experienced steady trade scale increase and structure optimization. The used car trade experienced steady trade scale increase and structure optimization. Along with the purchasing pattern changing, significant expansion of the secondhand car market is imminent, even with hinder issues such as lack of integrity, evaluation criteria and after-service system, and incomplete policy and regulation. Several new features were identified, strong policy support, enlarging market scale and irradiation loop, remarkable concentration increase, increased status of brand used car, and enhanced trading service platform establishment. It is indicated that China’s used car market is making the shift from subordinate position to one of the dominant positions in auto industry, which is expected into a high speed, up-going development passage in the future.>>ClickHere>>

Targeting Brazilian Market through Digital Branding Strategies: The Relevance of the Cultural Dimension

While Internet has been achieving its omnipresence worldwide and offering to companies the opportunity of trading in a “no-borders” market, global brands, and those aspiring to become global, face the challenge of dealing with significant cultural differences. Emergent economies account for one of the greatest opportunities for global brands interested in extending their business overseas through digital channels>>ClickHere>>>

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