Tools and Resources centre – Page 33

AstraZeneca: Scaling Simplification

How can a huge global company simplify its operations? AstraZeneca, a 60,000-employee pharmaceutical giant, faced a “patent cliff” starting around 2012, and saw revenue and income fall sharply for several years running. <ClickHere>

Using Humor to Launch a Company

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the business world. <ClickHere>

How to Cultivate Purpose (and Autonomy, Collaboration, and Excellence) in Companies

How do companies foster a sense of meaning and purpose – for employees and for customers? There were multiple benefits to this approach, including increased job satisfaction as well as greater customer engagement – <ClickHere>

The Rise of Mercado Libre

Marcos Galperin, a graduate of Stanford Graduate School of Business, founded Mercado Libre in 1999 with a vision to build an e-commerce company focused on serving the nascent but fast- growing Spanish and Portuguese-speaking markets. <ClickHere>

Uber Technologies Inc.: Managing Opportunities and Challenges

Uber Technologies Inc. (Uber) is a tech startup that provides ride sharing services by facilitating a connection between independent contractors (drivers) and riders with the use of an app. Uber has expanded its operations to 58 countries around the world and is valued at around $41 billion. Because its services costs less than taking a traditional taxi, in the few years it has been in business Uber and similar ride sharing services have upended the taxi industry. The company has experienced resounding success and is looking toward expansion both internationally and within the United States. <ClickHere>

Sseko Designs: Empowering Ugandan Women

Being an entrepreneur often means pursuing your dream even in the face of rejection. Fashion company Sseko Designs is a for-profit social enterprise developed to help women in Uganda improve their lives through higher education. It was founded by entrepreneur Liz Bohannon, who has a passion for Ugandan women. <ClickHere>

Fair Trade Coffee: The Mainstream Debate

This is a free case study offered by MIT. In 2008, the Fair Trade Coffee market was facing a growth crisis. Many in the industry believed that survival would require mainstreaming Fair Trade Coffee into nonspecialty brands like Folgers and Maxwell House. <ClickHere>

Is Innocent’s Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of selling cartons of its children’s strawberry, raspberry and blackberry smoothies as a drinks option for McDonald’s Happy Meals. <ClickHere>