This session will: (a) Showcase how platforms can be used to embed theoretical discussion and academic legitimacy in an online classroom environment, based on our decade-long practical experience of using an experiential teaching and learning software, GMMSO; (b) Demonstrate how GMMSO software has been used in Global Business Strategy and International Management/Marketing courses and in the real world to create market entry strategies for real companies as well as help IB professors to create realistic consultancy projects and executive education programs; (c) Provide an opportunity for IB instructors to engage with the GMMSO4 software, participate in a Q&A session with the developer of the software and instructors who have used the software. A video demo of the GMMSO4 software in action will be made available to all AIB members for free.
Tag: media
Media Innovation and Entrepreneurship
This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. <ClickHere>>>>